Wednesday, October 27, 2010

Memorial Speech Wedding

Analysis of Company resources for Competitiveness

The Company, as an open system, is an organism that interacts and adapts to its environment, that is, making this you need to bring their results and so the best way to ensure satisfaction in the stake holders. The

Resources are strategic assets of the company, as determined by the combination use accurate and relevant core competence, ready to make the organization competitive, which is why the Resource Analysis becomes an important activity in the development of competitive strategies the company.

To make a competitive strategy is necessary to make a strategic analysis, which consists of two stages: an external audit and internal na

The External Audit, which is responsible for obtaining information from the environment of the enterprise, Far East, also known as General Environment, ie variables all Political, Economic, Socio-cultural and technological society, the economy and in general the market has as characteristics which in turn, are key aspects of analysis by the company.

Another way to perform the external audit, is through the model of Porter 5 forces of industry, ie, identifying the bargaining power of customers and competitors, the importance of the entry of new products The threat of substitutes and the power of suppliers and vendors, these 4 are the fifth forces that Porter called rivalry between competitors.

is
possible to use another model of external review, such as systemic competitiveness, ie the analysis of the variables or levels Key Aspects of Micro, Meso, Macro and Meta's business environment, such as: Company , Micro-level, industry or region, Meso level in the country, the macro level, Culture, Meta level.

After obtaining information from the environment the company has carried out internal analysis, namely the Internal Audit stage, which can be Tarver of implementing working models such as: Chain Value, Resources and Capabilities and administrative functions.

The Theory of Resources and Capabilities, basically trying to relate the resources the company has to build capabilities that can be used as core competencies which are derived from differentiation that ultimately make the company competitive .

Resources Analysis Process

First, we must identify and classify the resources of the company, the following table may help:


Once identified and classified resources re recommended that the analysis is performed as follows:
  1. identify key resources, with this information down the company's core competencies, ie differentiating capabilities the operation of the company. An appropriate tool for this job, VIRO Analysis (Modified from Barney), with which it classifies as a Valuable Resource, Inimitable, Bizarre and Timely (Use). Perform
  2. Anàlisi Value of each resource, ie, identify and quantify how much value added resource and / or combinations thereof the core processes and support company. This information is called the weighting by value added of each resource.
  3. Finally, it sets the rate of utilization, ie ordering the inventory of resources so as to refer to the table which are the most used, ie those which are present more strongly in the production process . This provides sufficient criteria for the removal or replacement.
Process Resource Analysis yields significant results with information obtained from the External and Internal Audit, provides a significant reference for making decisions competitiveness of the company.

Tuesday, October 19, 2010

How Often Should You Have A Brazilian

Dementors from the Underworld


It is a fact that in 2010 no brake to halt the production engine of the quartet Seville Dementors, as it was in February when Dj Rune opened this series of publications with the release of his mixtape
Mental
Punishment Vol 1,
material also includes exclusive jewelry collaborations their peer group, among which are: The infamous question for us and Newspapers Dementor's

.

even spent six months not to have further news of skilled
Dejota , this time accompanying Karvoh with the creation of Personal Disaster

,
born fruit in this connection a more concentrated dark underground heavy and rough and typical of so-called autistic child. The fluidity of phrasing and classic cuts vinyl puritanical structures of the essence of rap, joined by the catalog of "coleguillas" hooked to the partnerships, made this piece a claim of authentic English hardcore when everyone thought that this was a dead concept, causing effects such as:
Acid, Hardcore Rulez and the very personal
Disaster .
few weeks ago was the turn of the editing Dekoh The voice of silence,
double album in the first part consists of eight new cuts class accurately reflect his conviction context
bajotierra.
Unlike their bandmates, Dekoh greater secrecy and suspicion remains in the list of contributors, they are only the same Dementors who accompany him on the featurings, being a DJ Rune again the common denominator. Either way, we can not remain indifferent results as: Underground essence, I do so ... and the pleasure of pain. The second disc is a collection of unreleased tracks, collaborations and live versions, adding a number of twenty-two tracks that perfectly summarized the best of b-side of his career in the Erreape.

Dementors, the mast of the ship's hardcore: After the release of his maxi-titled March 2008 , Dementors back to the adventures with the publication of his debut LP entitled Dark Dawn. This work claims to be the work devoted to the group as one of the most promising underground references Seville, because behind Dekoh, Trafik, and DJ Rune Karvoh support irreproachable separate paths combine and complement in the production of 19 tracks loaded with technical bravado, dementia and skill, with the special property of enveloped in the gloom of their sound and transport us to the most obscure. The instrumentals are by: Al'Tarba, Nikoh ES, Candela Clap, Karvoh Prod, Es.T, 112 Productions, Dj Rune and K & D Pro, while on the bus already know: Grayskull (USA) Ferran MDE Low Minimums and secure are shares. output to the streets of

Dark Dawn is scheduled for November under the emerging platform Platform
Underworld, who graciously shared an exclusive preview will not be part of the disk and you can download at the end of the note to calm anxieties before the official release. One of the main advantages of the underground is an option that allows you to filter existing shit and choose to stay in the atmosphere and one you represent, that is why the people of Underworld Platform we have agreed to our motivations and we make our campaign stronger empire. From now I notice that we have established a bridge of exchange and from this channel will be supporting their functions as possible ... but enough of talk and give it a sniff to the new single from Dementors a damn good time.

Download: Dementors - Case (112 Prod Productions)



More Info: www.inframundoplatform.com

www.dementores.com

Monday, October 18, 2010

Lennox Gas Taut Syndrome Blog

add hours and minutes

me add hours worked tend to bill customers.
For example, 2 hours 23 minutes plus 5 hours and 10 minutes plus 10 hours and 55 minutes ... how long? First you add up the minutes, divided by sixty (minutes that is one hour), add the full hours ... ufff ... I got tired.
There is a trick that EXCEL does it automatically.
Ge-nial.
1 - Set a column for the hours they can add by selecting FORMAT / CELLS / HOUR / TYPE: 37:30:55 (hours: minutes: seconds)

2 - loading data.
3 - Finally, we add as we do with any list of figures.

Get Rid Of Scorpio Man

Mentewo presents Reserved / New Interview LP 2010

- Jag has ah Aran present a Mentewos nya album hetes Reservado who, 2010, vua out gatorna mix of ana Music Alskare.
- Reservado are those other albums Mentewo son to soloist in 2010 it was made in Fosil Music and it is one we shale whore nü.
- Agora Mentewo apresenta Seu novo disco gravado no estudo Fosil Music Seu nome é Reservado.


Sin siquiera conocerlo, tenía una deuda pendiente con Mentewo. Tras tres intentos fallidos Quer por un little coverage to earlier proposals, even in the times LCDB was only a handful of people receiving newsletters facebook, Cristian Urzua always could understand the reasons why we could not meet their demands. For this time, knew how to move forward, managed to snag demanding he needed and deserved after so many applications-is that here we create the supreme leaders of opinion, not the masters of truth when he discriminate whether and with whom he ... but those who cleave know that behind every publication is a time before working as a whole). days prior to departure of Reserved;
master disc to be presented by the author himself also wanted to define this working differently, in more than sitting with a pattern of questions that seek answers ... let alone go responses and that may explain this Reserved
the best way, obviously coming from one source.
For Güissario Patiño / Photo of Damaris Sedini. Laceldadebob, October 2010.


new guest The little known, but I do not think anyone who has heard his previous work or seen it live again. Cristian The low profile may be either a plus at the time of writing a great album like this without poisoning the farandulita scene of the scene, and the disadvantage of wanting to know more background at this point become lost in anecdotes underground.
I recorded my first song for an album the group that had Vicente Durán (subversive), in 2001 Hiphología released an album called "Workshops." After that, in 2002-2003 we recorded our first album with my band Force Able, even I have my original copy ... at that time everything was more difficult, it was the Black Inkwell makes you all the hits (laughs), went to around San Diego looking for a cheap printing, you had to go buy the CD's virgin at the time that cost luca each. The Shaman Brower made us almost all the bases and recording songs that year he was one of only I had pc in Puente Alto (laughs). Then I recorded a demo in 2004, took a more independent, recorded with a dynamic microphone and at home ... you wanted to record his music no more, will the far-fetched, now is easier, now if you want a goat making music is the computer next to the bed ... which is not bad, but it is the experience of get by with anything. In 2006 I started recording the "scaler", was slow to get out because it was a difficult period ... I was just changing Puente Alto Recoleta and also a student, sometimes had to travel only to correct a tab volume in a song, then the process was very slow. In 2009 I took the maxi and I kept wanting to get it out in their original format, including the a cappella and instrumental to share a record that few leave especially in Chile. Whenever I take a disc and I'm working the next, so when I got the maxi already had three or four songs from the new album.

, I wanted to know the point of view Mentewo on his own work ... struck me as safe and optimistic view of their work. Had to be that way, at age 27 with a musical journey not so chicken, but not lighting, not least what we can aspire. This album is more mature, I think is more varied, versatile, attractive, rich in rhythm ... my previous albums were more planes, but now playing more with the metrics, the intonations and also worked with more beatmakers, which gives me more options to experiment in different ways. I found it very good.

Then there was nothing else to prove once and for listening, and at least that
Intro faithfully he fulfilled that description. A novelty of mixing the same presentation on a universal level with the translation in different languages \u200b\u200bcould not be given a quick clean, for it was commissioned to do something that had not been seen in these parts and that gave him the minute category one. If in 2008 with scaler
and the future looked promising for this artist, now we can talk about
Reserved as its consecration in the genre, as they note at fixation on wanting to give details of identity and meaning to the work, demonstrate ability and adapt to any style, theme and musical structure ... and the best, thanks to its own merit. We passed by the musicality of Cidtronyck and the rough diamond to rest in Fasterbeats
Fables, where the author stops to explain the spontaneity and casualness with which he completion of the track, as he and Frainstrumentos anonymously were mutual admirers, without knowing much about each other in greeting agreed that enabled them to achieve hit piece that brings the benefits of being one of the best production.
In Fables Frainstrumentos working on the beat, is one of the themes that I like, I think it worked well to make it dynamic. Good flow, good metrics and good texts ... not the issues that you are bored in the middle. That's also why I always keep an amount of not more than 13 songs for my albums, sometimes you have to learn to leave out some lyrics and beats, emcees now take records of 29 subjects and it is impossible for someone to fully listen without getting bored, you always jump the tracks. So not enjoy their work, they finish their new album they put a name ... do not work with a clear idea from the start.

Immediately calms the pace of the ship to pass the virtuous Soulavita, who is already emerging as one of promises and revelations of the movement female, so why bring eye and ear. After Mentewo will explain the dynamics of collaboration that lyrics and romances
, respectfully referring also to his friend who works Heskolización in rhythm, we exemplify the parallel drawn between women and the writing that inspired the creation of the fourth track. After that we stopped a while to better address the issue of achieving great results without crashing a familiar face, and better demonstrate and represent one of the innate talents and those of little listening.
The media is saturated, good emcees are taken with forceps. I do not know if you noticed now comes a new artist and weekly half Chile has a partnership with him. You can have a good voice, good style, flows good y'know ... but after everyone and made a track with him. This time I bet on me, I like to go string and not boring ... I think I did by not making known issues with people.

Retomábamos the show, came the most introspective, classically pause half of each disk. The Mind spoke of calm and the nuances with which he wanted to work, returning to blank spaces and do not saturate the instrumental choirs ... leave time to appreciate the sampler. It was the moment that go deeper why and how of your disk.


So far all was well, looked a good product designed, but not surprising until ... what? Dasta "STATION? We had already planned Mentewo just make my own way with style posters of the disappeared group, demanding to know where are they? What had been a cramp? (Fittingly agreed that recently saw the trailer Epicenter new album Dj dacelo) Who knows something about Frekuente Rebel Frequency? Is there something known Mantekilla Digital? What will happen to Play well? And a few sentences of the same style ... I admired, manages and grateful to have rescued the unique sound of
superemizoides,
Dj Cris OS7 as well be responsible for the production of the Alma dead, as well as Some
me. Undoubtedly a silent mouth to both goat does not know the essence of that school (not necessarily the most
oleskul
, but if an important reference of time ancestors of the ease and falsity of rapidshare).

The Dasta is an exponent for the ancient people, for me is a great value to participate in the disc. Are the turns of life, they were my influences when I started writing in 99 ... at that time was so little rap there were Black Magic, Cramp, Rezonancia, Makiza, Tiro de Gracia ... and Issuer. I liked his style of rap heavy, sticky base, as a fool never imagined they would ever fan of my music, so we wanted to start doing things. They were also the support slot on the release of my latest maxi.
To my taste, now begins the best stretch of the disc. The stories, experiences, feelings ... all together to show to the audience the capabilities of the emcee, is precisely
lights and shadows

,
Therapy

and night Colloquium
the Mentewo own retreats and reaffirms its belief in the product attained. Gives much pleasure to hear a chorus of reggae played by a real artist of reggae ... as explained
The album was created in stages, for example for the theme "Lights and Shadows" was made at a time when I was stuck watching a documentary on Charles Manson type bad hueones by Discovery. At the end you end up getting into the character and tried to bring that idea to a concept for a song, but without resorting to the basic story of "Johnny Perez then came here and took out his gun ..." I wanted to do something more elaborate and get into the mind the criminal, rather than tell the story of Tony Presidio (laughs).


I'm not one to brag, I'm really super piola, but this album I found it really good. It has everything a little ... jarcor issues, a topic I sing a whore I fall in love, I have issues of murderers, subjective issues, I criticize based on what I think and I feel bad, themes of love, too is the theme of "therapies" that talks about the writing process ... it's beyond that to speak of myself, lately the only emcees speak of themselves in their subjects and do not say much.

Colloquium of a night "more than a song dedicated to a woman, is playing with the story ... the end all have our next hot artists. I considered the idea and I, hence it is true or not ... I only know (laughs).
gamble to flow over beats from different beatmakers was a success, rather to endorse the identity and sound definition of each of them. Ariel Soza is one of the monsters more virtuous than our scene is spent within the area, not far behind Cidtronyck complementing ability on the fader with his compositions ... well demonstrated this in the remix of Something

I am rock (laughs) I like to listen to Jim Morrison and other greats of rock, but musically I listen to everything. I can see a concert and get something positive Americo to acquire on my show, a gesture, a look ... in the end everything is music and I see every couple. No lock myself in that parameter to say "I am Hip Hop, I listen to Hip Hop, I listen Quasimoto, I'm listening to Slum Village Bakan because ..." and if escuchai gringo unknown rapper eris the most Bakan (laughs). That is false, it must also be influenced by other things and all get something.

Being able to benefit from the fresh air stream is something that is appreciated in these days, a person found in Mentewo clear in their ideas and thoughtful plays but above all a person who knows how to be humble person ... mainly because you either do not touch the door for the fourth time or you expressed support in anonymity without asking anything in return.
While the disc was playing in his third round, we kept talking about his career, which as I said initially was unknown to me, he looked calm and eager to showcase their new material, but not by the desire to become the leading figure of the week on the national scene, but to close out the chapter and allow time for both new project in mind. I think fame is the last thing he would, as in the under has been a good sheet for their continued ability to innovate and have the opportunity to return corner hung a mass mover environment has remained steadfast in their stand to do his drawing attention only to be good and lanyard.

"This sums up my eleven years in music"
concluded in a tone of confidence, which I could not ask about their satisfaction with what has been done along the road.
I could have done other things, but that depended on other factors as the time, I'm an architectural draftsman ... I studied, I graduated and now I exercise. No time, take advantage of every moment to write down an idea was born ... always something to write, you can go on the mic and hear the conversation of a lady to take a new idea-
while pulling a notebook from his backpack full of sketches and songs written for show.
At any moment you wanted to disappoint and throw in the towel?





After one week of this meeting, revisit Mentewo Laceldadebob after removing the original copies of your disk. As a courtesy we give away a copy crudités, fresh from the factory. Reveals the final details of the official release to the public, which was scheduled for Monday October 18, beyond all the talk about the content, presentation of the disc itself is steak ... so collectors bellonging lovers tangible can purchase yours for $ 3,000 in stores such as Eurocentro
Rude Boys, Rude Girls and Hip Hop Kulture
also booking orders
directly
mentewo@hotmail.com.
Others may bajársela without any pangs of conscience because it is also available free of charge to the web at the following links:

MEDIAFIRE
/
MEGAUPLOAD

Tuesday, October 12, 2010

Where To Invest My Peso



aka Talk of Christian Borquez Seo2 is talking from the genesis of the national rap music industry. His beginnings in Hip Hop were in Geneva (Switzerland) in the year ... Blablabla! We will not bore anyone by telling the story of one of the most distinguished emcees of our scene, except in an environment where all publications are read by an audience rapper, so despreocúpense because we do not win the coins with general education classes. had informed the previous entry
the pending Seo2 interview focused on his latest accomplishment
For pure love of rap, we finally re-program our meeting and took advantage of my work is located less than a block from his home to pluck at snack time and end once and this commitment. Had I known that I was preparing complete a cart had gone to deceive the gut ... so while he itched his fellow tomato and avocado grinding work, I settled in a corner of the kitchen table and made him some questions about the results of the first week of delivery, ready for lunch after we all sat down to put the conversation rec. Time was pressing, in a moment would Nick Calaveras and Switch TV people for another interview more, so as Italian ran rounds, we could quickly crumble each piece of content from his new album ... I had warned him to Seo, he was not there to ask about their beginnings, nor his step by groups like Makiza or Nemesis, or on their differences Anita Tijoux; wanted to see an end to Seo2 answering interview rap. For a man of 34 years, husband and father who is expecting her second child, and also is associated with a large, legendary and productive career in rap is not hard to keep things clear at the time to articulate answers, if you doubt yourself the time to read the following material ...


Beyond to register a union between the old and new school ... What are you looking to get artistic, professionally and personally with this new album?

You start with
who will face?
, it talks about anyone else you end up defending their ideals. I recently commented that, despite starting as the idea of \u200b\u200bforming a group under the veneer of Heavy Artillery, this ended up being a new album with several collaborations Seo2. This is because behind all the work you are you and despite the appreciation that you have for all your employees, you are aware that when the
Quiubo
nobody but you can give up for disk. How and why did this transition from the original idea?

are basically two things. The selection of artists was to work with people who had their own engine, not someone I needed that I was pulling for rap, I was not to discover any talent ... there are talents, people who have their public record productions have their records. I think this was exactly what he played a double-edged in the sense of making a collective, because it is people who have an identity ... there are goats that are as out of the neighborhood has shown, do and have done for sick time and . One of the aims was to show them to my audience and take advantage of my arrival to the media and exposure I have ... will be fulfilled, is unlikely to be forming a group as was the DMS or CFCs, which are my crew for life because they are people that I grew up and therefore formed these sets. Instead, they are goats that have the same artistic inclinations and all have a respect towards me and I to them, but as they all have their moves are still to make his records and doing things ... once we did issue continued to work on his own, the more I wondered when the album came out, but they did more than record their own work. Therefore, there was a collective effort on the disc and in the end I put my name and my signature as taking responsibility, is as the architect who signed the plan and if something happens in the house he would go to shit. In the long run remains an album of collaborations, the album would not hold without all these people with whom I worked ... and that is seen, heard and what it is.
At the time this project was conceived with what you found? Can you imagine such a level of the scene anonymously? What was your challenge at that time?
The first is that as a moral one can not fall asleep on its laurels, but have to be continuously working, training, managing new flows, new bases, new metrics ... because these are new goats have less experience than one, but were born in an environment filled with rap, then the floor of them is riding the high of a . All this with what I found surprising, but expected, in Chile has always been a big move and has been much competition, it was evident that all were good. I had heard before inviting many to join those who had not heard the heard, then kinda knew what I had complied, in fact everyone who came was because I liked what I did.
What surprises me most in essence, is that so much talent that just has many followers, but the bulk of which is unknown ... I understand that's what you mean by underground, but at some point artists need recognition. The recognition is good for your art because you can continue to do so, the vast majority of musicians, especially in the Hip Hop, have a parallel life ... we rap in the evening with friends or on the weekend,

week but sometimes we have to take the shit to hit we do not like (laughs).



We are clear that the purpose will always cling to the slogan of 'sharing good rap volatile', but before that is the innate spirit of competition the emcee. Being so, who succeeded in you a greater level of self?

One that surprised me most, that was the least cache and pulled out a flow of death ... it was Jonas Sancho, I demanded that I really work much harder the flow on that topic, although Gran Rah also the issue that we have an amazing flow and lyrically the UB has an extraordinary mind. I think everything was a requirement, but if I have to say a I say to you Jonas, especially that of everyone involved is having more low-profile productions and records everything, but no records, despite having the tremendous talent . He is the "sleeping giant" as I put in a new gringa page (laughs).

Throughout the process discovered " something was missing Seo2 and were unaware that without realizing it? Was the Supreme incomplete omnipresent?


If you'll refer to it, one of the objectives of the album was back to my roots and not lose credibility street rapper identity. I think when one is in these areas more farandulescos or so surrounded by lights, fame and beautiful things, for the Hip Hop is an environment where you throw all flowers, all applaud you and tell you that you Bakan for everything you've achieved ... but lack the rough side is the side street, the root of rap. That's what this album has left me and I felt that I lost, back to the roots, back to the street, back to make a rap out of pure love of rap.

When I listen to your productions, I can not help getting stuck in phrases like
"do not know anything and I question "
or
" if I do not criticize most new emcees " . Also I've seen you live and do not always have the best response from the public, then I assume at this point for you is not surprising rejection of the scene much remains to you. What do you think that this question be? Is
For love of the rap
a way to reconcile with the new school? Is it possible that your performance throughout the drive to achieve reverse this situation? Here are two things, I think there is a break in the rap generation Chilean general, the fact that there was a school where we had access to the media, live a boom that never was really into rap ... like that has continued in that sense, there has been a boom again. This made us posicionáramos as another layer, something like between human and gods, to say the form is not good ... I believe we are a different status and the truth is that this is not so well, I I am a normal person who needs to eat, need to get dressed and everything. So said they are two-three, because I also envy the one hand, many people in the new school are as intimidated by all this and on the other side is that they do not understand because they have not lived and have not had a chance to live , then it appears to us we were not really rappers, we were not their world ... despite what they are experiencing them today we live. I was at Mapocho, I was in the street, I was in a place making beat-box with a box of wine ... I lived the same, except that at my age of 34 years, singing lyrics that I do not have to feel goats identified teens and twenties. I think with For love of the rap to accompany me for all these people who are crazy people who are as dedicated today are those who hear the new school they grew up basically ... listening to me, they respect me, they are like the middle generation, are the "idols" of today's rappers, then with this unintentionally show them to the new generation I'm doing the same as the others and no longer rap . Here in Chile there is the fear of losing community identity rapper rapper, so I missed it the first day I had to bring a suit to go to work in an office, then going to "Another Life" and I was dressed like a rapper like the rest of the hueones. About all, if one day I rap with a group of friends who are rock because they invited me I will not stop being Seo2, rapper ever ... I joined because I wanted to do a mix, period.

now independent thought or vision that can keep people ... what happens in the head of one of the pioneers of the movement over the years has not been producing rap when faced with these reactions? More so when you keep billing work for free and without sacrificing quality and can easily take your address book and see the economic benefit to the music. Why is it raining Ana Tijoux flowers while you criticism?
(laughs). Well, that I have always found extremely unfair (...) The Ana is a rap icon, I should be the same level of her for being her companion, the two should be in them. I do not know, I think I've always demanded more rappers and I find that unfair, but at the same time also allowed me to keep doing rap. This is not because I want to receive applause, hueones I can mess up and I'm going to do rap and that can not be anything but love this. Not only do this to prove anything to anyone, rather I could turn off the microphone, turn off my computers ... and live happily here in my home. To me rap is not providing me any money, I do not bring anything that makes me live, but it feeds the soul and I still do that.
In January this year was the pre-launch of this project in the Sala SCD Plaza Vespucio, in that chance could you check in-situ way of working of this new scene that share disk, but I remember that at some point said "
with you anymore ..."
To put in context to readers, it was because of the chaos that existed in dressing among other things, this finally being the main focus for the public rather than the same scenario "was a risk to run hit with this sub-world? Does it affect in any way your initial aims with heavy artillery? Does the lack of seriousness can be a drawback for the new school and its claims to emerge from the sewers?

Dolores was actually more scared that day, I laughed no more (laughs). I expected a little disorder in the beginning of the concept of heavy artillery had done things with artists like Seal Vafe Aquilestraigo Sinsimil Jhous or Mc's ... and had problems with the professionalism, not the talent of the goats because that is undeniable. Obviously not at the same pace myself and not have the experience, there are things I did and I never want to live, then I knew more or less what I expected, I've been in dressing rooms of big events where I met with newer openers . Also I have experienced, for example when the Coup them started going well, we were going to fool hueviarlos to the dressing rooms and there we stayed until we cast. I expected it and when did this happen Dolores challenged me because I had a thousand hueones up in the dressing room, but my answer was what you expected? We had to let him live, I would be next to the stage relaxed and calm because I like to concentrate before playing and if they want to take your beer, if you want hueviar, if you want to sing ... he is happy, that is the maximum I can have recognition from my peers, because otherwise it would be if they had been all bitter or stressed. I think they need to realize at some point you have to put a limit, they have the need for this more serious, but most of the artists you like hueveo is our nature. Maybe I'm more serious and in fact I think That could be bad, but there is also the fact that very few people are doing in a professional manner, taking it as a profession of truth that leads to more like a game for everyone.
not why I got frustrated, I felt it was all good, I did more than anything to try and work all as motivated to go on to soundcheck ... I think those things are more important than if they were blown up, if hueones are flown and are able to perform 100% above the stage is good for them, I for example I can not smoke a dick before getting on stage because I forget the lyrics, but goes into each one. Obviously could not have a dressing room mine and split the dressing room backstage between the serious and the dressing room of laughter (laughter). I try to share a little experience I have ... I live like an old po '(laughs), I'm married, I live with my wife, I know ... I worry about things like having food in the dressing room before the crest of example, but are hueás (laughs).

Something that caught my attention is strongly aggressive cover art. I mean the fact of seeing a Seo2 wearing luxurious clothing with the belt buckle with your name and other details in the attitude very typical of Chilean identity in an album that is to say, is pure Chilean identity. Without judging, I say I was struck by the fact of reminding the school Seo2- times
The wind rose
in your concept of image was more low profile and be a symbolic figure at that time. Tell me about this position ... why do you identify with this image at this moment in your career?

Look, I've always liked the clothes, I know that does not make much sense with the rap, but stupid for example balls swelled to buy me a hat of Ryders and wanted the jacket that cost twenty times more than my parents could afford ... obviously I bought it (laughs). When I had the opportunity to do so I started to do, in fact the first thing I did when I got the silver Makiza was to buy the clothes that go out on the face of disk, which is branded clothing: Levis jeans, shirt Tommy, Nike shoes ... I used to get dressed with jackets and wool hats ... because what I had when I had access to something that was. I've always liked, when I prepared for
video The wind rose not go out dressed like that because it was the first clothes I wore in the day, was something that I thought and put it on, I've always been a little pretentious in this regard. I like to preserve the image, I think an artist is everything and can not do anything to chance, there are some who prefer to graphics, some do not like to show his face, others get angry face in the picture and others like to hang out with goats taking ... all in the long run is an attitude and thinking that ideaste concept. I have a friend who is very good photographer, he's Felipe Cantillana and I took these photos, graphics Alme did ... I think that is neat is part of my personality, all my work will always be neat, clean and perfect. I see rap videos Chilean and suddenly think why the goats did not care about their pilchas know it's his personality, but ultimately worry about your clothes combined with the background colors ... you see some art direction at work? That is so called because the rappers in Chile they lack, they do not in their videos or on their covers, is something that I like to do, because I work in a marketing agency and I move on it.
The apparel is nothing new, out is ... how you dress is part of the Hip Hop culture, I know that here in Chile there has been and is obviously a problem for Lucas, I have sponsored and give me clothes, I'm happy and I put in new clothes, so if it's something that I managed to rap after years of being hueviando (laughs) - I feel that it raises the hair on the move in general and not only me, is not to be reviewing other caratulas to do something that makes me feel that I look better than the rest ... I do, I like to be careful. I think there are things lacking in the Chilean and far rappers is not talent, but is caring for the detail, is to work a little more (...) we can export our music, which we fail to do because it lacks those details , anyone see any cover art and it seems that is made in the 80 for example, the stuff has to be seen as the music of those who are doing hueones outside even though it's a pure shock had to do to make it look attractive here and abroad.
Heavy Artillery is now for download, I'm interviewing four days since it was released into cyber space, the discharge rates are high and growing. I know that with 20mil Act generated a little misunderstood by the final edition of the beat, as originally


almost
Much
For love of the rap ? What pros would like to highlight and what was missing?

I was missing pieced together with some artists, but it's hard. I after being the director of business development and dad, only after I can devote myself to the rap and is less time then I can devote to share with all these people who helped. The method was generally working well, I think that professionalism is something that will be acquired over time, for example when I had to ask the beatmakers instrumentals and asked them in a format that had not asked any of the Other artists with whom they work, is because I work with people who not only do I mix the disc to me, but it also mixes a disk Quillapayún please you. Quirino Rios works in a professional manner in the way it works in the major leagues and I like to get to that ... then I could not ask for bases mp3 with a L and R, I needed the bases for clues, each sound separately because we were going to get into a Protools and mix to sound really, anything that you put on your mp3 and if it comes after a gringo topic achunche not (laughs). That is something that happens a lot, after the Chilean gringo topic you have to turn up the volume or vice versa, he suddenly lost with the bass and drums are one ... all those things I like that are bitches. The move needs to professionalize and that happens because they are scared ... basically which shows the disk why I came back to this? I did not want to stop feeling love for rap. Not feeling that you get is a machine that turns this into a routine, for example in year 89 I wanted to be a rapper, and pulled in 98 official albums ... many years doing the same, then it becomes a chore in you see always the same people, your approach to work becomes a script, but instead when we left it was not, was all super free. You have to keep a balance so as not to lose that, I think it is fear that has the rap community ... it happened to me a little, but I think it's never too late to sit down and recap. What I now was the same creative process when we did the second album of Nemesis, we wanted to get a bit back, see what we did not lose the essence ...

If I remember correctly, that particular job was also released by the label Spain


Estaochungo
... what about use of those old contacts and expand the limits of the Big Guns?


Yes, they supported us once. We must go step by step, I have some friends moving in Colombia and Venezuela, the idea was to then generate connection. We have created a small catalog of rap Chile where I am the host, and beyond what anyone might say, I am a familiar face, then I can get to other places ... because here in Chile rappers see me as "pop" or "commercial" (emphasizing the quotes), but I'm still a hueón out underground. The idea is able to show this scene in a professional manner, so that a second volume, power and internationalize and work with both local artists and artists from English-speaking gringos other countries if possible. Although the format is not mixed as a mixtape, DJ B-that is encouraging and probably soon and have a mixed issue. All these are ideas that you have to work step by step as I said, I have also personal projects as a new ep with Origenbeats show in which four new songs and four remixes of tracks we already have, besides my next solo album is already I am working and will be produced by Nick Calaveras and besides I'm moving to produce a disc Mc Nauck.
In conclusion, I know your point of view about the benefits it can give your hard culture ... How can this initiative to unify the generations, potentiate and complement our scene?



is important to join the move, do not know at what point I lost my way and I did not worry about that ... I think that's when you get a little older and you lock yourself in your life, you end up seeing different perhaps. Some people have to do it, I know some have already done it before and Zaturno for example, that when Mista was the first thing I did was call his neighborhood friends and throw up, which cost him a lot, finally ended up doing it alone and threw the towel over it. We have the oldest experience that might never be repeated, the fact that you sign a major label ... again be the RAP of Chile, like what happened with Mista. These experiences are good to share and show them, but beyond that the labels tell you shit with money so worry to do something else rather spend your energies by sending demos, is the fact spur you to do your own thing independently seek sponsorship, raise funds, raise money with gigs. These are things that one has to share, I know that most would like to live the experiences to draw a conclusion, but we must also take all of this that is already built it but it serves to relocate the Chilean rap 25 years if not We have learned nothing. We talked the other day with Lalo Meneses; it's a guy that long had many differences and are now in the same boat, we can talk one on one very good way ... I'm understanding that at some point I'll have to remove the rap, I do not see old doing rap, I'm not old yet by luck (laughs). I know there are a legacy, to take another role within the rap ... go around, shaking hands with groups, go to support new talent. I did it in his time with Cevladé, it was with the people of the Demosapiens, when we found someone good so we climbed to the projects, Van Buddha Makiza got into disks and Nemesis, the same acid Sound ... everyone did what wanted these tools that we share, because we do not teach them anything, they all knew rap, all were people who came with this desire and talent, we can only share what they learned.