The Simon Bolivar University, developed a symposium on research quality, with a very special guest, Dr. Dagoberto Páramo, marketing writer and researcher in Colombia, with over 20 years experience in the investigation of the relationship between culture and marketing.
The event was organized by the business administration program at the university, as part of commitment to research and academic excellence that is offered.
Yesid Ariza, Dr. Moor and Dr. Jose Maria Mendoza
very important issues were addressed in the discussion group, because the approach of Dr. Paramo were heard and discussed in a cordial academic setting. Issues such as the rigor of the methodological development and a passion for research, were of particular interest from the audience and concluded that the quality of research is determined by those points in particular.
Dr. Paramo in his dissertation Event attendees were university teachers and researchers with extensive experience in the areas of social research, it was definitely an extraordinary event, organized by Dr. José Maria Mendoza, director of the Master in Business Administration and Innovation and Dr. Adriana Uribe, director of Business Administration program.
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