Innovation is one of the main sources of competitiveness in organizations, then it becomes necessary to identify the concept of innovation that will later be managed by the manager since in this way will ensure business competitiveness.
To this end it is important to first study what is Innovation, which are innovative and disruptive ideas, which generates innovation, the individual in the group, in the company. Then manage the innovation process as a project.
The first part will review the concept of innovation and the functions of the mind that make it possible to generate innovative ideas, identify some techniques and tools to generate business ideas, as the entrepreneurial approach enables a idea becomes a business plan and a project that became a company.
Segudamente, identifies the components of the project and how it is evaluated, so as to make the best decision.
Part One: The Innovation and Innovative Ideas
Innovation is a continuous, permanent and organized that organizations must carry out a philosophy of work as team spirit, even as the collective unconscious.
Innovation is the perfect blend of splendid imagination with the iron will of the action or to carry out an idea that is, innovation is more Creativity Action
INNOVATION CREATIVITY + ACTION =
There are many concepts related to innovation, some of them include success as a determinant of innovation, perhaps, show him as qua condition for the product, process, business is innovative or new management (a). Respect can be noted that, of course, make no sense to have an idea just for himself, not given the opportunity to share with the world, unable to humbly controbur solutions that improve the quality of life of our fellow humans. However, success is relative, is personal and therefore subjective to some successful situation is chaos in business to others.
Let us focus attention on the concept developed, Innovation = Creativity + Action. Creativity should be studied separately and Action. First, Creativity, according to Jose Maria Mendoza (eminent researcher and university professor) is a subfunction of the imagination, the latter a characteristic of being one, can be inferred, then, that creativity builds the idea then, you should practice for innovation.
innovative ideas begin in a disruption in a situation that is breaking, almost always in extreme situations without the necessary condition for it. Innovative ideas, I think, feel and are not intended, that is why at times it can be said that innovative ideas are created together in the heart and brain, the first for the will to believe and the second for the ability to think, imagine, decide and articulate.
can develop the ability to generate creative ideas, disruptive or innovative, concrete and practical exercises such as relaxation, meditation, visualization, contemplation, socologías using techniques that are powerful but also easy carried out as conscious breathing, concentration on the objectives, design, dream map, etc.
major source of innovative ideas are: research (development plans, market research), Knowledge, Needs, (Problems, potentials), Prospective Analysis, Failure, recent legislation, creativity workshops.
Returning to the field of innovation Schumpeter commented that Innovation can be good, the method, the market, the source of supply, market structure, to the above, we can help, coinciding with Dagoberto Páramo ( researcher in Marketing from the University of North) that the goods, in effect resulting from the production company actually be considered as product, as this can be classified into good, service or idea, then Schumpeter, actually speaks of innovation product, which is the best known or at least the most persecuted.
Also, as the improvement, innovation can be incremental or radical, there is no solid criteria for deciding which is better, like most things in Management, depends on ... the situation, actors, inputs, etc.
The creative process, purely internal, but is handled as a group, consisting of several stages, which are illustrated in the chart below:
This will generate an innovative idea. In summary it is an internal process of creating alternatives to solving problems or improving current situations, this process, although internal, I transcend the group, then having the team together, it acts as a single entity, becoming a be innovative. The responsibility and the challenge then is to direct the actions necessary to achieve sure been in the team.
Part Two: Innovative Project
professor and business consultant, Rafael Mendez, defines a project as follows: "It is a resource management and interrelated activities in a temporary organization, which in an uncertain environment with obstacles time, cost and quality, must achieve a customer satisfaction. "
From the above, puden identified several important aspects, the first, REURSA, ie, the innovative idea, you need things to be done, resources may be human, technical and / or financial. The second, activities related to the assignment, responsibilities, time and resources to each of the actions to be undertaken in order to consolidate the result and the third the environment, ie the variables alien to the firm or individual who directly or indirectly affect the performance and finally, obstacles, who rather would call restrictions, as we fall within limits that allow us to improve and of course to be efficient.
However, the business idea must be refined, for it suggested the following year; responsibility in all sincerity and without speculation (make a serious inquiry), the following questions to support the business idea.
After selecting the Business Idea and have ensured that the screen passes the screening, make a project, which must perform the following pre-feasibility and feasibility studies, such as: Market Research, Technical Study , Financial Study. The idea is to reduce the uncertainty that creates all the project made the following chart shows the process:
Regarding the chart above, the components of a project are needed to assess the following:
The last aspect, ie the evaluation of the project, is to decide whether to perform or not according to criteria previously defined as the Cost Benefit, NPV (Net Present Value), Return on Investment, etc. .
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